Some time ago few selected members of the Lifestyle team had some fun with a group of bankers, corporate lawyers, and consultants from the UK. the group who were all childhood friends had one request: the best that Barcelona has to offer! We accepted the challenge with relish and put together a program of top restaurants, VIP entry into some of the top clubs in Barcelona, a luxury spa morning and the Barcelona Luxury Car Experience.

 At a pre-agreed, time we arranged for a fleet of cars including an Aston Martin DB7, A Maserati, Ferrari Modena, Mercedes …

As the events, meetings and incentive market in Spain becomes more and more homogenous, the role of a DMC is often overlooked.  Nowadays, it seems that one may well be excused for confusing a hotel concierge with a DMC. Many DMC´s in Barcelona work very hard to maintain a high level of service to their clients. We are often like the pilot of long haul passenger plane, for the duration of the journey you may hear but never see us, if you hit turbulence along the way, thank goodness …

Companies know they should be engaging in them but few have ways of measuring their success and real long lasting impact on customers and employees.
Join other companies that have unlocked the secrets and are using the power of well thought out incentive travel programs to achieve amazing results.

John Hooker Speaks to LifestyleDMC

 
Today, it is not enough to offer an incentive trip and hope that it works; companies are trending towards putting a lot more thought and planning into their programs. Leading companies understand for an incentive program to have any …

As the decision making process on Incentive Travel Programmes move further up the chain, there is an increasing need to be able to show a measurable return on investment. We have had many discussions about complicated algorithms that purport to be able to measure ROI but have yet to see one that is foolproof and transferable. The key to measuring ROI is actually very simple.
State the objectives, then measure the before and after
A recent SITE survey found that 73 percent of respondents see a growing need to provide measurable and …